Increasing collaboration and reduced costs
Mapp Cloud generates actionable insights for brands to better engage with their customers and deliver more effective cross-channel marketing campaigns.
OPPORTUNITY
To accelerate innovation, Kickdrum helped Mapp abandon a cumbersome waterfall software process built upon an antiquated, home-grown toolset and adopt a modern, agile process enabled by a tightly integrated Atlassian product suite.
RESULTS
Collaboration for the Global Team
The Mapp organization has evolved into a highly distributed global team operating across numerous time zones. We keep everyone on the same page and up-to-date by organizing documentation, requirements, issues, and source code in a centralized location using Confluence, JIRA, and Bitbucket.
Frictionless Development Workflow
Mapp, like many organizations, had custom workflow requirements that were meant to support the unique nature of their organization. We helped Mapp create a tailored, integrated development workflow, from issue identification to release, easing the burden on developers, while improving visibility, traceability, and quality software delivery.
Speed and Efficiency through Automation
For Mapp, code builds, testing, and deployment has always been a burdensome manual process susceptible to human error. Using Bamboo and a little help from several Marketplace Add-ons, we automated the entire process leading to faster release cycles and fewer defects - while freeing up the team to focus on the next big product innovation.
“Tremendously talented team -- strategically and operationally. They are usually the first outside tech org I contact when faced with hard problems.”
Mike Biwer
Former CEO, Mapp
