Unlocked new capabilities, speed, and scale
The Acoustic marketing platform is a top digital experience MarTech solution that re-connects brands with customer intent.
OPPORTUNITY
Kickdrum built experiments to prove out a new data architecture whose performance greatly exceeded Acoustic’s then-current production workloads.
RESULTS
Comprehensive benchmarking of big data platforms
Deep and detailed analyses of Snowflake, Redshift, and Presto to compare concurrent query scalability and performance and find the best fit for Acoustic’s unique architecture.
Measured real-world scenarios
Targeting e-commerce segmentation, email response behavior, web analytics against single, low, and high loads (35 TPS) against 8.5 billion total rows of data.
Identifying winners
We helped Acoustic choose their go-forward approach while considering time-of-day usage patterns and price-performance trade-offs.
